Why would I need a dedicated IP?

[Jansi Jain]

Why would I need a dedicated IP?

[Meghasoni]

With a dedicated IP address you can always access the server directly without the need to modify DNS settings for domain name. It is also advisable to have a dedicated IP for maintaining reputation of your email because shared IPs may lead to blacklisting of your email service, due to spamming activities of other users. Dedicated IP is strongly recommended for ecommerce websites along with SSL certificates for ensuring secure online transactions. One of the important reasons for a dedicated IP is in shared hosting environment where individual SSL certificates are issued to different users with help of SNI technology. Having a dedicated IP will help avoid issues with older browsers.